Formula 1 is one of the world's most recognised brands with a high consumer recall. The brand is supported by nineteen high profile Grand Prix events held every year, watched internationally on TV by in excess of 200 million viewers.

Formula 1 has a totally unique consumer positioning, transcending demographics such as age and socio-economic groups. It appeals to beliefs, attitudes and emotions offering a dream which can be lived.

Toiletries

AFBL offer a lifestyle range of toiletries for everyday use by male consumers with cutting edge design, focused on the high growth male grooming market. The range includes shower gel, body spray, shaving gel, roll-on deodorant, eau de toilette and gift sets.

Car Air Fresheners

AFBL also offer a range of 2D and 3D car air fresheners.