AFB Licensing Ltd is a dedicated specialist subsidiary of AFB plc, which promotes international sporting brands into new aspirational and lifestyle product areas.

AFB Licensing Ltd manages on an exclusive basis the commercial brand and licensing activities for Guards Polo Club.

AFB Licensing Ltd is the global license partner for Slazenger, designing and distributing personal beauty, toiletry and gift toiletry products.

AFB Licensing Ltd is also the master licensee for Formula 1, designing and distributing personal beauty, toiletry and gift toiletry products.